Main conference
May 2–3, 2023
Day 1: Tuesday, May 2
All sessions are Central Daylight Time.
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Keynote
Main stage
8:45 am
–
9:15 am
Content strategy: Then, now, and next
Kristina Halvorson
Founder and CEO, Brain Traffic
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Keynote
Main stage
8:45 am
–
9:15 am
Content strategy: Then, now, and next
Kristina Halvorson
Founder and CEO, Brain Traffic
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Keynote
Main stage
9:15 am
–
9:45 am
Demystifying content strategy for stakeholders and clients
Corey Vilhauer
Director of Strategy, Blend Interactive
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Keynote
Main stage
9:15 am
–
9:45 am
Demystifying content strategy for stakeholders and clients
Corey Vilhauer
Director of Strategy, Blend Interactive
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Keynote
Main stage
9:45 am
–
10:15 am
Creating careful content—because the hardest things to say are the most important.
Helen Lawson
Lead Content Designer, Co-op Funeralcare
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Keynote
Main stage
9:45 am
–
10:15 am
Creating careful content—because the hardest things to say are the most important.
Helen Lawson
Lead Content Designer, Co-op Funeralcare
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Keynote
Main stage
10:35 am
–
11:05 am
That's great, but how do I convince my boss? Overcoming bias to advocate for change
David Dylan Thomas
Founder, CEO, David Dylan Thomas, LLC
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Keynote
Main stage
10:35 am
–
11:05 am
That's great, but how do I convince my boss? Overcoming bias to advocate for change
David Dylan Thomas
Founder, CEO, David Dylan Thomas, LLC
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Panel
Main stage
11:05 am
–
12:00 pm
Perfectly imperfect content strategy
Candi Williams
Head of Content Design, Bumble
Sarah Winters
CEO and Founder, Content Design London
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Panel
Main stage
11:05 am
–
12:00 pm
Perfectly imperfect content strategy
Candi Williams
Head of Content Design, Bumble
Sarah Winters
CEO and Founder, Content Design London
Malaika Carpenter
Principal Consultant, SayCred Media Group
Brittney Dunkins
Content Design Manager, Facebook
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Breakout
Nicollet D
1:30 pm
–
2:20 pm
Confronting the "nobody reads" myth: Lessons from UX writing and research
Kelsey Shanesy
Senior Manager of Content Design, Target
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Breakout
Nicollet D
1:30 pm
–
2:20 pm
Confronting the "nobody reads" myth: Lessons from UX writing and research
Kelsey Shanesy
Senior Manager of Content Design, Target
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Breakout
Nicollet A
1:30 pm
–
2:20 pm
Rebranding the audit: Getting your org jazzed about content maintenance projects
Dani French
Content Strategy Manager, Etsy
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Breakout
Nicollet A
1:30 pm
–
2:20 pm
Rebranding the audit: Getting your org jazzed about content maintenance projects
Dani French
Content Strategy Manager, Etsy
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Breakout
Nicollet BC
1:30 pm
–
2:20 pm
People, plans, and process: Making your content strategy really stick
Malaika Carpenter
Principal Consultant, SayCred Media Group
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Breakout
Nicollet BC
1:30 pm
–
2:20 pm
People, plans, and process: Making your content strategy really stick
Malaika Carpenter
Principal Consultant, SayCred Media Group
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Breakout
Nicollet A
2:30 pm
–
3:20 pm
Content strategy in space: How to navigate complex content campaigns at a universal scale
Shawn Rourk
Creative Director, Amazon
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Breakout
Nicollet A
2:30 pm
–
3:20 pm
Content strategy in space: How to navigate complex content campaigns at a universal scale
Shawn Rourk
Creative Director, Amazon
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Breakout
Nicollet D
2:30 pm
–
3:20 pm
Separating fact from folklore: Let’s bust some common myths about doing research
Vidhika Bansal
Group Manager, Content Design, Intuit
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Breakout
Nicollet D
2:30 pm
–
3:20 pm
Separating fact from folklore: Let’s bust some common myths about doing research
Vidhika Bansal
Group Manager, Content Design, Intuit
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Breakout
Nicollet BC
2:30 pm
–
3:20 pm
The ROI of content design: Proving value in your org
Sarah Etter
Senior Manager of Content Design, Procore
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Breakout
Nicollet BC
2:30 pm
–
3:20 pm
The ROI of content design: Proving value in your org
Sarah Etter
Senior Manager of Content Design, Procore
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Activity
Greenway A-J
3:40 pm
–
4:30 pm
Afternoon meditation
Erin Anderson-Kipp
Mindfulness Educator, The Goldrunner
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Activity
Greenway A-J
3:40 pm
–
4:30 pm
Afternoon meditation
Erin Anderson-Kipp
Mindfulness Educator, The Goldrunner
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Activity
Nicollet A
3:40 pm
–
4:30 pm
Confab trivia
Benjamin Kjos
Senior Creative Director, BI Worldwide
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Activity
Nicollet A
3:40 pm
–
4:30 pm
Confab trivia
Benjamin Kjos
Senior Creative Director, BI Worldwide
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Activity
Lakeshore B
3:40 pm
–
4:30 pm
Drawing games
Stephanie Watson
Independent Author, Cartoonist, and Educator
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Activity
Lakeshore B
3:40 pm
–
4:30 pm
Drawing games
Stephanie Watson
Independent Author, Cartoonist, and Educator
Day 2: Wednesday, May 3
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Breakout
Nicollet D
9:00 am
–
9:50 am
Content doctrine: Bridging the gap between strategy and tactics
Jeff Eaton
Partner, Autogram
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Breakout
Nicollet D
9:00 am
–
9:50 am
Content doctrine: Bridging the gap between strategy and tactics
Jeff Eaton
Partner, Autogram
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Breakout
Nicollet BC
9:00 am
–
9:50 am
How to track (and evolve with) content experience trends
Noz Urbina
Omnichannel Content Strategist, Urbina Consulting/OmnichannelX
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Breakout
Nicollet BC
9:00 am
–
9:50 am
How to track (and evolve with) content experience trends
Noz Urbina
Omnichannel Content Strategist, Urbina Consulting/OmnichannelX
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Breakout
Nicollet A
9:00 am
–
9:50 am
One subtask at a time: How to manage big content projects
Amanda Beck
Director, Business Marketing, Texas Association of School Boards
Deja Roberson
Digital Project Coordinator, Texas Association of School Boards
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Breakout
Nicollet A
9:00 am
–
9:50 am
One subtask at a time: How to manage big content projects
Amanda Beck
Director, Business Marketing, Texas Association of School Boards
Deja Roberson
Digital Project Coordinator, Texas Association of School Boards
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Breakout
Nicollet BC
10:00 am
–
10:50 am
How to right-size your content strategy projects
Katie Cohen
Content Strategy Director, Tank
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Breakout
Nicollet BC
10:00 am
–
10:50 am
How to right-size your content strategy projects
Katie Cohen
Content Strategy Director, Tank
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Breakout
Nicollet D
10:00 am
–
10:50 am
Integrated storytelling: Video, platforms, and digital media
Ravi Jain
Senior Associate Director of Digital Media, Boston College
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Breakout
Nicollet D
10:00 am
–
10:50 am
Integrated storytelling: Video, platforms, and digital media
Ravi Jain
Senior Associate Director of Digital Media, Boston College
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Breakout
Nicollet A
10:00 am
–
10:50 am
Less talk: Designing beyond voice and tone
Matthew Rayback
Group Manager, Adobe
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Breakout
Nicollet A
10:00 am
–
10:50 am
Less talk: Designing beyond voice and tone
Matthew Rayback
Group Manager, Adobe
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Breakout
Nicollet A
11:10 am
–
12:00 pm
Little projects, big improvements: Small-step content strategy to improve your website experience
Erin Schroeder
Content Strategist, Lullabot
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Breakout
Nicollet A
11:10 am
–
12:00 pm
Little projects, big improvements: Small-step content strategy to improve your website experience
Erin Schroeder
Content Strategist, Lullabot
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Breakout
Nicollet BC
11:10 am
–
12:00 pm
Grow your content career: How to wrangle influence, ambiguity, and autonomy
Shannon Leahy
Senior Content Design Manager, Adobe
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Breakout
Nicollet BC
11:10 am
–
12:00 pm
Grow your content career: How to wrangle influence, ambiguity, and autonomy
Shannon Leahy
Senior Content Design Manager, Adobe
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Breakout
Nicollet D
11:10 am
–
12:00 pm
Communicating your value: Gain influence, build partnerships, manage expectations, and get results
Hema Manwani
Senior UX Writer, CrowdStrike
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Breakout
Nicollet D
11:10 am
–
12:00 pm
Communicating your value: Gain influence, build partnerships, manage expectations, and get results
Hema Manwani
Senior UX Writer, CrowdStrike
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Attendee spotlight
Main stage
1:30 pm
–
2:15 pm
Lightning talks
Keri Maijala
Manager, Content Design, LinkedIn
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Attendee spotlight
Main stage
1:30 pm
–
2:15 pm
Lightning talks
Keri Maijala
Manager, Content Design, LinkedIn
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Keynote
Main stage
2:15 pm
–
2:45 pm
Conversations for strategic action
Erika Hall
Co-founder and Director of Strategy, Mule
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Keynote
Main stage
2:15 pm
–
2:45 pm
Conversations for strategic action
Erika Hall
Co-founder and Director of Strategy, Mule
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Keynote
Main stage
2:45 pm
–
3:15 pm
At the core: The people, systems, and culture of a strong content strategy practice
Natalie Dunbar
Author and Content Strategist
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Keynote
Main stage
2:45 pm
–
3:15 pm
At the core: The people, systems, and culture of a strong content strategy practice
Natalie Dunbar
Author and Content Strategist
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Keynote
Main stage
3:45 pm
–
4:15 pm
Now you tell me: What I wished I had learned sooner in my content career
Gord Roberts
Manager, Web Content Strategy, Bank of Canada
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Keynote
Main stage
3:45 pm
–
4:15 pm
Now you tell me: What I wished I had learned sooner in my content career
Gord Roberts
Manager, Web Content Strategy, Bank of Canada
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Keynote
Main stage
4:15 pm
–
4:45 pm
Building relationships: Content strategy’s most valuable deliverable
Eileen Webb
Director of Strategy & Livestock, webmeadow
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Keynote
Main stage
4:15 pm
–
4:45 pm
Building relationships: Content strategy’s most valuable deliverable
Eileen Webb
Director of Strategy & Livestock, webmeadow
Main stage talks
At the core: The people, systems, and culture of a strong content strategy practice![]()
Natalie Dunbar
Author and Content Strategist
Building relationships: Content strategy’s most valuable deliverable![]()
Eileen Webb
Director of Strategy & Livestock, webmeadow
Creating careful content—because the hardest things to say are the most important.![]()
Helen Lawson
Lead Content Designer, Co-op Funeralcare
Demystifying content strategy for stakeholders and clients![]()
Corey Vilhauer
Director of Strategy, Blend Interactive
Now you tell me: What I wished I had learned sooner in my content career![]()
Gord Roberts
Manager, Web Content Strategy, Bank of Canada
That's great, but how do I convince my boss? Overcoming bias to advocate for change![]()
David Dylan Thomas
Founder, CEO, David Dylan Thomas, LLC
Breakout sessions
Communicating your value: Gain influence, build partnerships, manage expectations, and get results![]()
Hema Manwani
Senior UX Writer, CrowdStrike
Confronting the "nobody reads" myth: Lessons from UX writing and research![]()
Kelsey Shanesy
Senior Manager of Content Design, Target
Content strategy in space: How to navigate complex content campaigns at a universal scale![]()
Shawn Rourk
Creative Director, Amazon
Grow your content career: How to wrangle influence, ambiguity, and autonomy![]()
Shannon Leahy
Senior Content Design Manager, Adobe
How to track (and evolve with) content experience trends![]()
Noz Urbina
Omnichannel Content Strategist, Urbina Consulting/OmnichannelX
Integrated storytelling: Video, platforms, and digital media![]()
Ravi Jain
Senior Associate Director of Digital Media, Boston College
Little projects, big improvements: Small-step content strategy to improve your website experience![]()
Erin Schroeder
Content Strategist, Lullabot
One subtask at a time: How to manage big content projects
Amanda Beck
Director, Business Marketing, Texas Association of School Boards
Deja Roberson
Digital Project Coordinator, Texas Association of School Boards
People, plans, and process: Making your content strategy really stick![]()
Malaika Carpenter
Principal Consultant, SayCred Media Group
Rebranding the audit: Getting your org jazzed about content maintenance projects![]()
Dani French
Content Strategy Manager, Etsy
Separating fact from folklore: Let’s bust some common myths about doing research![]()
Vidhika Bansal
Group Manager, Content Design, Intuit
The ROI of content design: Proving value in your org![]()
Sarah Etter
Senior Manager of Content Design, Procore
