If you work as a writer or content strategist, you’ve likely heard these words before: “Nobody reads, anyway.” And while it’s true that attention spans have shortened, it’s still our job as champions of the written word to understand how people are reading, what they are reading, and when to use this knowledge to communicate what’s necessary to your audience.

Using real case studies and examples from her time as a lead UX writer at Target, Kelsey will cover what eye-tracking studies tell us about storytelling, how consumers read UI copy, and how to cater to today’s reading habits.

You will leave this session with a better understanding of:

• Messaging hierarchy through the lens of modern and small-screen reading habits
• When long-copy is most beneficial and when to keep it short
• How to work alongside designers to make sure copy is integrated into design