It’s one thing to know what your organization should be doing, but that’s not always enough to convince the people who sign the checks. How do you get them on board?

In this talk, David Dylan Thomas will talk about the biases that drive organizations to make counterproductive (and sometimes unethical) choices, and what we can do about it. You’ll come away with a greater understanding of how to fight bias with bias to navigate some of the risk-averse, short-sighted, and poorly incentivized habits organizations and clients often fall into.

You’ll leave this session knowing how to:

• Change behavior, even if you can’t change minds.
• Create metrics that motivate better behavior.
• Help others adopt ideas when just stating the facts isn’t enough.
• Get folks to take a risk in risk-averse organizations.

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