Your website is full of content. Some good, some not-so-good. Some organized, some coming out of corners you didn’t know existed. You manage things well, but part of you wishes you could burn it down and start over.

Unfortunately, your organization doesn’t have the time or budget for a major redesign. You feel compelled to do something because, everywhere you look, you see potential improvements that could make a huge difference. A small-step content strategy might be exactly what you need—without burning it all down first.

You’ll leave this session knowing how to:

• Explain what a small-step content strategy is and why it can be so effective.
• Apply specific steps to start improving a section of your website today.
• Implement proven best practices that the State of Massachusetts used for their small-step content strategy, resulting in big improvements for their users.