Trust is a key ingredient to ensure that our products or services are understood and adopted. During this session, we will take a deep dive into how content design can help engender trust—moving consumers from discomfort to acceptance, use, and even delight.

Expect to explore examples from consumer goods, healthcare, Mastercard, and more.

In this session, you will learn how to:

• Build trust-based relationships with our users by applying the principles of content design.
• Move the needle from unknown to adoption through the strategic placement of information.
• Land in the Goldilocks zone between overexplaining and underexplaining new experiences.
• Look toward the future to understand what our customers want and expect from brands and experiences moving forward.