Helen Lawson

When Helen saw someone cross the road rather than talk to her mum after her brother died 20 years ago, she became passionate about improving the conversation around death. She went on to publish a book about bereavement for children and worked with the charity Dying Matters to produce a suite of “empathy not sympathy” cards. She once trained to be a funeral director and is now a lead content designer at Co-op Digital, specializing and leading the tone of voice work for Funeralcare.