If content was just text, things would be simpler. But digital assets—graphics, videos, presentations, etc.—are critical to communicating ideas and telling great stories. And with it, comes some complexity.

Digital asset management (DAM) software helps teams find what they need, coordinate content workflows, and publish up-to-date assets.

We’ll look at how three companies are using DAM to support their content and brand. Plus, we’ll cover some key outcomes you can achieve with DAM.