Content designers have a way with words. It’s in our job description.

It’s also our job to clearly communicate the user problems we’re helping solve—and the business value of those solutions. So why do so many design reviews lack alignment or buy-in from stakeholders and UX leadership? Because storytelling isn’t seen as a critical (content) design skill.

This session will feature real-world examples from Shopify and beyond to prove that storytelling is an overlooked part of a content designer’s toolkit. You’ll see the business value of investing in clear communication, and you’ll understand how building storytelling into your operational processes can create a positive ripple effect across content design teams and your UX organization as a whole.

In this session, you will learn:

• Why clarity is your best design review superpower
• The business value of clear communication
• How to build a team of storytellers
• How to be more nimble in your narrative skills