After not receiving her Hogwarts letter at age 11, Shannon began writing to Dumbledore and her love of language was born. Over the last 12 years, she channeled her passion into an expansive career both agency- and client-side for brands like Shopify, The Drake Hotel, FreshBooks, KitchenAid, SickKids, Kobo, Toronto Silent Film Festival, and more. Outside of work, she volunteers for the Toronto Public Library’s Leading to Reading Program. And last but not least, when she’s not busy writing bios, you’ll find her experimenting with design and user research, all while reading SEO for Dummies.