Program

The Confab program is uniquely designed for both new and experienced content professionals. You’ll enjoy an immersive two-day conference, preceded by an optional day of workshops. Save $100 when you buy a combined ticket for all three days! 

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Audience at Confab

Workshops (May 21)

Kick off your conference experience with hands-on learning in a workshop setting. Attendees pick two half-day classes.

Morning workshops

Combining user needs and business needs
Sarah Richards
,
Content Design Centre
,
Combining user needs and business needs
Content strategy 101: Back to basics
Kristina Halvorson
,
Brain Traffic
,
Content strategy 101: Back to basics
Stakeholder wrangling: People, projects, and politics
Amanda Costello
,
University of Minnesota
,
Stakeholder wrangling: People, projects, and politics
The conversation of UI: Unpacking voice and tone for interfaces
Andy Welfle
,
Adobe
Michael Metts
,
The Nerdery
The conversation of UI: Unpacking voice and tone for interfaces

Afternoon workshops

Conference (May 22–23)

Stay tuned for the detailed schedule, but here’s a peek at the topics and speakers we have in store for you.

Better strategy through structure
Lisa Maria Martin
,
Independent IA/CS consultant
,
Better strategy through structure
Combining expertise to rebuild customer trust
Gerry McGovern
,
Customer Carewords
,
Combining expertise to rebuild customer trust
Content ROI: Defining and measuring success
Sarah Richards
,
Content Design Centre
,
Content ROI: Defining and measuring success
Content isn’t hard. Change is.
Leah Sand
,
Content Systems, VML
,
Content isn’t hard. Change is.
Crafting conversations: Personality and voice for bots and AI
Jonathan Foster
,
Microsoft
Karen Kesler
,
Microsoft
Crafting conversations: Personality and voice for bots and AI
Data and metrics for content strategists
Heather O’Neill
,
Pixels for Humans
,
Data and metrics for content strategists
Feeling behind? Move forward anyway
Ahava Leibtag
,
Aha Media Group
,
Feeling behind? Move forward anyway
Inclusive content, ethical tech, and you
Sara Wachter-Boettcher
,
Author and strategist
,
Inclusive content, ethical tech, and you
Solo content strategy: Lessons for lone rangers and tiny teams
Malaika Carpenter
,
SayCred Media Group, LLC
,
Solo content strategy: Lessons for lone rangers and tiny teams
The art and science of collaboration
Dayana Kibilds
,
Western University
,
The art and science of collaboration
Words and the design process
Biz Sanford
,
Shopify
,
Words and the design process

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