Great content is human, refreshing, and relatable—not robotic. But the more users expect content to cross devices and platforms, the more we need to think like our robot friends.
No designer can lay out thousands of pages to make sure every possible permutation of a large responsive site looks right. No Readability editor can review every article someone saves and decide which elements are important. No magical elf can add cross-reference links to every deep layer of content.
Instead, we must rely on systems that automatically determine how content should be assembled, rendered, formatted, and connected. And the more we understand how these systems work, the better we can put them to work at ensuring our content stays lively and lovable, wherever it goes.
In this session, you’ll learn how to embrace the ‘bots and:
Understand what they’re good at (and what they’re not).
Think semantically about what our content is, not just what it says.
Identify the pieces and parts that make our content whole, and model how they work together.
Make decisions about content systems and relationships using logic and rules.
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