Many times clients hear the words content strategy and tune out. They either want a copywriter or a content editor. They don't understand what it takes to get their online publishing strategy in place, even though they know it's a mess.
Based on real-life examples, Ahava will walk through four strategies for winning content strategy consulting gigs or convincing your internal colleagues they need your content strategy help. Potential clients should attend as well, as they will learn what to listen for and the hallmarks of an excellent content strategist they should hire.
Ask the right questions in an artful manner (since they are usually the toughest questions).
Build a business case for content projects.
Sell content strategy by dividing it into parts.
Educate your clients on the difference between content and content strategy.
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