As content people, we spend a lot of time helping companies express themselves. We write, edit, teach, and create tools for achieving the exact right voice. But what happens when you don’t know what your voice is? What happens when your voice is changing? You can't make a great style guide if you don’t know your style.
In this presentation, Tiffani will talk about some of the things Pinterest has done to find their voice—and how they’re maintaining and evolving it. This session will explore how to:
Find your voice
Ground your voice in reality (your product, users, values, mission and culture)
Teach voice to colleagues
Communicate your voice in writing and design
Maintain your voice as you grow
Sponsors & Partners
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