We talk about it, we dream about it, we know it’s right—but when it comes to truly integrating well-loved print pieces and our dynamic, constantly evolving online content, the final outcome often falls short. How do we approach stories holistically to include all audiences and storytelling tools? How can integration strengthen both print and online from the get-go, rather than as an after-the-fact attempt to make it work? How can we use print to support our overall content strategy?
Learn about a case study in which alumni magazines were merged with a university’s Web Communications office to the benefit of both.
Explore how to provide many front doors to your content to preserve brands and engage specific audiences.
Discover ways to monitor the success of your strategy and communicate that success regularly to leaders to raise awareness of the importance of content.
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