How can you be confident that your content pages are understandable? How do you assess if the content is appropriate for your audience? How do you ensure you’ve written content that effectively communicates the essential information? In this workshop, expert usability professionals Angela Colter and Christine Perfetti will share several powerful techniques for measuring your content, including:
Traditional usability tests: You’ll learn all of the basics for conducting your own usability studies.
5-second tests: A popular low-tech technique to collect quick feedback on whether your content pages communicate clearly to readers.
Comprehension tests: A simple user research method to assess whether users understand your complex content.
Inherent-value tests: A two-phase test that explores whether your content communicates the intended value to readers.
Cloze tests: Another type of comprehension test where words are deleted from the text and readers are asked to fill in the blanks.
Readability formulas: An easy—some would say misleading—way to estimate the level of education required to understand text.
REALM: A quick word recognition test that helps you identify readers who have low-literacy skills.
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