Kristina Halvorson (founder, Brain Traffic and author, Content Strategy for the Web) is recognized as one of the industry’s leading advocates for content strategy. She was instrumental in establishing content strategy as an essential practice in user experience design, communications strategy, and organizational design. Her seminal article, “The Discipline of Content Strategy”, was published in 2008 by A List Apart, the popular online magazine for web professionals. In 2009, Kristina initiated the Content Strategy Consortium, the first official gathering dedicated to the topic of content strategy, and in 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France.

In 2002, Kristina founded Brain Traffic, a content strategy consultancy whose clients include AT&T, Autodesk, Thedacare, Carnegie Mellon University, BMC Software, Merck, Best Buy, Target, and the Indianapolis Motor Speedway. She is also the founder of Confab Events.