Janice (Ginny) Redish is president of Redish & Associates, a consultancy that specialises in content strategy, writing for the web, plain language, and usability.

She is the author of Letting Go of the Words: Writing Web Content that Works, which blog writers and Amazon reviewers have raved about. (And a great new second edition just came out in August 2012.) Ginny is also coauthor of two classic books on usability techniques and has been called the “mother of usability” (UPA Voice, June 2005).

Ginny is a dynamic speaker, sought after for workshops and conferences. She has keynoted conferences in 8 countries and has trained thousands of writers, designers, developers, and subject matter specialists on 4 continents.