Speakers

We had a fantastic lineup for our first Confab in London, featuring a wide range of voices from the global content strategy conversation.

The programme included 25 speakers representing 9 different countries. From big companies to small businesses to independent contractors, we heard every perspective—and walked away ready tackle any messy content challenge.

Keynotes

• 

  Kristina Halvorson

  Brain Traffic / author, Content Strategy for the Web

  Opening Keynote

• 

  Ann Handley

  Chief Content Officer, MarketingProfs

  Closing Keynote: Day 2

• 

  Karen McGrane

  Managing Partner, Bond Art + Science

  Keynote: The Mobile Content Mandate

Main-Stage

• 

  Gerhard Arnhofer

  Director – Strategy, Partnerships & US Market Univadis® / Merck Medicus™, Merck & Co. Inc.

  Think Big(ger): Turning Content Strategy Into a Company Value

• 

  Max Greenhut

  User Experience Director, Disney

  Applying Disney Storytelling to Content Strategy

• 

  Rob Hinchcliffe

  Community Strategist, TH_NK

  Created by Everyone, Published Everywhere: How Communities Can Shape Your Content

• 

  Kate Kiefer Lee

  Content Curator, MailChimp

  Voice and Tone: Creating Content for Humans

• 

  Erin Kissane

  Editor, Contents Magazine

  The Editor Behind the Curtain

• 

  Melissa Rach

  Partner, Dialog Studios

  Content & Cash: The Economics of Content Strategy

• 

  Ginny Redish

  Author, Letting Go of the Words

  Letting Go of the Words—Writing Great Copy

• 

  Leisa Reichelt

  Author, A Practical Guide to Strategic User Experience

  A Practical Guide to Strategic User Experience

• 

  Matt Thompson

  Manager of Digital Initiatives (and Mischief), National Public Radio

  The Art of the Quest: How Your Mission Drives Your Content

Breakout Sessions

• 

  Chris Atherton

  Freelance User Experience Architect, Finite Attention Ltd.

  Nonprofit, Zero Content: Designing a Durable Framework Before Content Exists

• 

  Sally Bagshaw

  Content Strategist & Copywriter, Snappy Sentences

  Future-Proofing Authors: The New Rules of Writing for the Web

• 

  Margot Bloomstein

  Brand & content strategist, Appropriate, Inc.

  Whoa Nellie! Content Strategy for Slow Experiences

• 

  Daniel Eizans

  VP, Director of User Experience and Content Strategies, Team Detroit

  Mental Modelling for Content Work

• 

  Kerry-Anne Gilowey

  Content Strategy Consultant, August Sun Projects

  Talk to the People: Customer Interviews for Content Strategists

• 

  Wiep Hamstra

  Content Strategist, Wiep Erbij

  Achieving Accessibility: 10 Things We Can Learn From Mountaineering

• 

  Petra Meyer

  CEO, Ippen Digital Media GmbH

  Selling Content Strategy in Germany

• 

  April Osmanof

  Director of User Experience, Fastspot

  Overcoming Content Hurdles in Higher Education

• 

  Felicia Pride

  Chief Content Officer, Pride Collaborative

  Developing Educational Content for Use Inside and Outside the Classroom

• 

  Sarah Richards

  Content Design Lead, Government Digital Service

  Revolutionising Government Content

• 

  Audun Rundberg

  Senior Content Advisor, Netlife Research

  Five Thousand Reasons Intranets Suck—and Five Ways to Fix Them

• 

  Mathew Varghese

  Content Architect, Citrix

  Getting Executive Sponsors for Your Content Strategy Initiatives

Workshops

• 

  Kristina Halvorson

  Brain Traffic / author, Content Strategy for the Web

  Content Strategy 101: Start Here

• 

  Ann Rockley

  President, The Rockley Group

  Content Modelling for Adaptive Content