What happens when you put government content firmly in the hands of content experts rather than policy people? GOV.UK has created new content design principles, including a style guide based entirely on online best practices and user testing. The days of complicated sign-off and approval are gone. Now content creators write based on user needs only, and content is simply fact-checked for accuracy before publication.
Learn how the Government Digital Service is using content strategy to talk to UK citizens in an active tone that’s easy to understand and act upon.
Understand how to use evidence to support a large-scale content strategy.
Hear how user needs drive the stats, metrics and decisions about what goes on the site (and what doesn’t).
Learn how a to create a content strategy when you’re talking to “everyone”—in this case, every person in the entire UK.
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