When the UK government asked Numiko to design a digital strategy for its Time to Change initiative, there was hardly any existing content. Fortunately, there was a clear purpose: to help young people understand and talk about mental health. Learn how Numiko used personas and content mapping to build a strong framework from the earliest stages of the project
Learn how interviews and card-sorts can inform persona development.
Hear why mapping user journeys can identify key points for content creation and delivery.
Understand how a user-centered approach at the earliest stages can yield a lasting content framework.
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