Programme

Five Thousand Reasons Intranets Suck—and Five Ways to Fix Them

​There is a strong business case for intranets, but they get little love compared to public-facing web sites. These internal sites can be a war zone where HR, IT, and other departments fight over every phrase or pixel. But the tools of content strategy can save us! Learn how clear goals, reasonable assumptions about what employees actually want, and respect for employees’ time will help you create a successful, useful intranet.

• Discover how to identify and avoid common pitfalls when making an intranet.
• Learn three goals an intranet can help a company achieve.
• Hear about the four essential types of content an intranet should have.
• Understand how to sell the (unfamiliar, but necessary) concept of governance of intranet content.