Content is becoming more and more dispersed, disparate and atomised as the web continues to redefine itself. The means of production have shifted so the syndication, prioritisation, and iteration of content is now the responsibility of the crowd. There’s a growing desire for greater immersion, interactivity, and integration across multiple channels.
Rob will draw on his experiences across a range of projects to talk through what he believes all this means. Come and explore the ways in which we engage people, and discover how you can engineer your content to react and adapt to its context.
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