Programme

The Confab programme took place on 25-26 March, followed by a full day of workshops on 27 March.

Day 1: Sessions

Erik Westra Jonathan Kahn	Welcome
Kristina Halvorson	Opening Keynote
Kate Kiefer Lee	Voice and Tone: Creating Content for Humans
Leisa Reichelt	A Practical Guide to Strategic User Experience
Margot Bloomstein	Whoa Nellie! Content Strategy for Slow Experiences
Daniel Eizans	Mental Modelling for Content Work
Audun Rundberg	Five Thousand Reasons Intranets Suck—and Five Ways to Fix Them
Kerry-Anne Gilowey	Talk to the People: Customer Interviews for Content Strategists
Petra Meyer	Selling Content Strategy in Germany
Wiep Hamstra	Achieving Accessibility: 10 Things We Can Learn From Mountaineering
Max Greenhut	Applying Disney Storytelling to Content Strategy
Melissa Rach	Content & Cash: The Economics of Content Strategy
Karen McGrane	Closing Keynote

Erik Westra Kristina Halvorson	Welcome
Ginny Redish	Letting Go of the Words—Writing Great Copy
Matt Thompson	The Art of the Quest: How Your Mission Drives Your Content
Gerhard Arnhofer	Think Big(ger): Turning Content Strategy Into a Company Value
April Osmanof	Overcoming Content Hurdles in Higher Education
Sarah Richards	Revolutionising Government Content
Chris Atherton	Nonprofit, Zero Content: Designing a Durable Framework Before Content Exists
Mathew Varghese	Getting Executive Sponsors for Your Content Strategy Initiatives
Sally Bagshaw	Future-Proofing Authors: The New Rules of Writing for the Web
Felicia Pride	Developing Educational Content for Use Inside and Outside the Classroom
Erin Kissane	The Editor Behind the Curtain
Rob Hinchcliffe	Created by Everyone, Published Everywhere: How Communities Can Shape Your Content
Ann Handley	Closing Keynote