Are you having a laugh? The serious business of comedy in content strategy

1:30 p.m.-4:30 p.m.

Think of your favorite teacher from school. It was the one that made you laugh, right? Through laughter we learn, we evolve, we challenge, and we remember. So, it’s no surprise that making audiences laugh is something that many content strategists and creators might aspire to. Comedy can lead to connection. But how many of us really achieve this, or even dare to try without fear of it going horribly wrong?

In this session, we’ll seek to understand how to embed comedic content and lessons from comedy into your content strategies and editorial plans.

You’ll learn:

  • How comedy works and why it’s such an important tool for content strategy
  • How to align an approach to comedy and humor to your organization's brand
  • To think about the many different touch points in your user's experience of your brand where you can embed comedy or humor, or a lightness of approach and tone

Who should attend? Content strategists, content creators, and anyone with an interest in thinking about how to inject comedy and humor into different ways of communicating in business, from marketing to internal meetings.

About Tracy Playle

Tracy Playle is founder and director of two UK-based content strategy consultancies, Pickle Jar Communications Ltd and Utterly Content Ltd. She spends her life developing content strategies, and inspiring others to create compelling content for organizations primarily in the education, research, and charity sectors. Although based in the UK, Tracy has worked with clients in over 20 countries, often on projects with a diverse international audience focus.

Before founding Pickle Jar in 2007, she worked at Head of Research-TV, a broadcast PR service turning serious academic research breakthroughs into TV-newsworthy stories. During her time there, stories were used by over 150 television channels in more than 90 countries.

Tracy speaks at events around the world. In 2014, she was awarded a CASE Crystal Apple Teaching Award for speaking, an award that has only been given to 20 Europeans in 20 years. Tracy is the first European digital content specialist to receive this award.

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