Overwhelmed by content chaos? A content ecosystem model might be just the thing. A content ecosystem model is a snapshot of what the heck is going on with content in your organization: where content is coming from, high-level processes, internal and external audiences, business objectives, technology systems—and how it all interacts.
Content ecosystem models help you verify assumptions, imagine new possibilities, plan activities, document vocabulary, and coordinate understanding between stakeholder groups. Perhaps most importantly, the model-making process reveals where people have different ideas about reality, giving you a chance to work out these differences before they derail your projects.
In this workshop, we’ll work together as a group, then separately in teams, to get hands-on practice building ecosystem models. Through this process, you’ll learn:
Scott Kubie is a Senior Content Strategist at Brain Traffic, a content strategy consultancy in Minneapolis, Minnesota. People turn to Scott when they need to make sense of complexity and decide what to do next. As a regular speaker at web and UX conferences, Scott delivers engaging and practical sessions on clarity, creativity, collaboration, and content strategy.
Scott is the author of several unpublished letters to the editor. He’s fond of lists and sends one a week through his newsletter, 7x77. He’d love to meet your pug and will have a sparkling water please, thank you.