We all know about talking to our audience in ways they will listen. But how can you turn what your business wants to say into what users want to hear? If your business wants to publish a lot of content that you know won’t ever be read, what can you do about it?
It might take some creativity, but this workshop will see how far we can go in turning truly awful content into something your audience really wants to read.
In this workshop, you’ll learn how to:
You’ll need a pad of paper, a pen, and any wi-fi-enabled device (e.g., phone, tablet, laptop) for this workshop.
Sarah spent 10 years working in digital government, ending as Head of Content Design for the UK Government Digital Service. There she created and developed content design as a discipline for the GOV.UK. Sarah now runs the Content Design Centre, training and consulting in content strategy and content design for organisations and governments around the world.