Coaching content strategy: How to turn any colleague into a content ally

9 a.m.-12 p.m.

You’re a champ at voice and tone, your interface copy is human and helpful, and you know chunks beat blobs in responsive design. Maybe you’ve even made style guides, templates, or other tools for your team to use during a big content project. But there’s one of you, and a million pieces of content to wrangle, write, manage, and maintain. You need help.

What if you spent less of your time trying to fill gaps and solve problems on your own, and more time bringing your skill set to people from other teams? What if you could stop owning the content strategy, and start guiding it instead?

In this workshop, you’ll learn and practice techniques that will take you from doing content strategy to facilitating it amongst diverse groups of people—like marketing specialists, product and project managers, designers, developers, and even executives. Together, we’ll:

  • Learn techniques for bringing non-specialists into the content strategy process.
  • Practice facilitating working sessions that solve realistic content problems.
  • Design activities and approaches specific to your organization’s content challenges.

About Sara Wachter-Boettcher

Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia, where she helps organizations like The Home Depot, Harvard, Trek Bikes, and the Bill & Melinda Gates Foundation grapple with messy content problems—like adapting to responsive design, consolidating fragmented sites, or migrating to a new CMS. She is also the editor in chief of A List Apart magazine and the author of Content Everywhere, a book that helps content professionals, designers, and others create flexible, mobile-friendly content systems. You can find her at @sara_ann_marie.

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