Aligning fiefdoms: Getting your complex stakeholders to move forward together

1:30 p.m.-4:30 p.m.

Content is hard. People are even harder. When you work in an organization where there are competing priorities, battles over budget, and internal politics, it's tricky to keep your content projects moving forward. But if you understand the reasons that motivate certain types of behavior and the requirements that different groups care about, you have a much better chance of success.

This workshop will show you practical ways that you can get alignment across complex stakeholder groups. You will learn—and practice—different exercises you can facilitate in workshops as well as techniques that will help communicate your ideas and strategy.

In this workshop, you’ll learn:

  • Techniques for working with stakeholders to understand their (often complex) content requirements
  • Activities you can facilitate at the start of a project to help mitigate 11th-hour stakeholder problems
  • Reasons stakeholders don’t want to play ball, and the conversations that will help get them on your side

Who should attend: People working in a large organization with many stakeholder groups, or anyone who is about to embark on a web redevelopment project that will affect how people plan, produce, and manage their content.

About Sally Bagshaw

Sally Bagshaw is a Brisbane-based content strategist who has been wrangling content since 2001. A bit of a geek at heart, she often works as an intermediary between technical teams and business stakeholders to make sure content requirements of both parties are fully understood.

A one year stint as a tour guide got rid of any fears of public speaking, and since then Sally has presented at events around the world including Confab London and Minneapolis, UX Poland, Web Directions Respond and Interactive Minds. She also hosts the Brisbane Content Strategy Meetup.

Sally loves big web redevelopment projects, workshops with lots of sticky notes, and advocating the use of sentence case. She's not scared of spreadsheets or metadata but hates the word migration. Known for saying “content is easy, people are the messy part”, she firmly believes that sometimes the best content strategy is to have less content.

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