Content migration: Redesigns and beyond

1:30 p.m.-4:30 p.m.

After the wireframes, design comps and code is completed and once a CMS has been selected we're ready to launch, right? Wrong. We've got tons of content that needs to be rewritten, edited, and migrated to a new site. Often, this critical part of the puzzle gets neglected until the end of the project or after launch, leaving new websites with many of the same problems their predecessors had.

In this hands-on workshop, you’ll learn how to:

  • Develop tools for managing content migration on website projects large and small.
  • Design processes for empathy throughout content development.
  • Create frameworks for identifying content to migrate across departments.

Who should attend this session? Anyone preparing to work on a redesign, in the midst of a website/app redesign, or looking ahead toward doing so in the future.

About Ron Bronson

Ron is a trusted advisor for digital transformation, marketing and strategy for senior stakeholders across education, startups and beyond. With a decade of experience leading large-scale, award-winning interactive teams across silos, Ron is passionate about the intersection where customer experience, business goals and common sense meet.

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