Ensuring users get the right information in the most digestible format relies on getting ideas and knowledge from the heads of subject matter experts into the heads of content producers.
Often, though, the people with topical expertise are too busy to produce content or unable to communicate their expertise. Yet, their input is crucial to make sure we write knowledgeably and accurately about a subject.
Enter pair writing. Inspired by the agile technique of pair programming, pair writing brings together subject matter experts and content producers right from the start to create clear, concise content that meets user needs.
In this session, you’ll learn how to:
Who should attend: This session is designed for anyone who works with subject matter experts, and working to bridge that gap between specialized, detailed knowledge and useful, strategic content.
Prerequisites: Attendees should bring a laptop or tablet for writing exercises. Any basic pre-installed word processor will suffice.
Making up one part of the triumvirate of web-dwelling brothers at ingserv, Richard Ingram has over a decade’s experience in the field of digital product, content, and user experience. As a content strategist and information designer, he’s passionate about the role data science plays in designing content-rich experiences. Richard has helped established brands, non-profits, and startups alike to create and sustain web content that works, including Citizens Advice, Institute for the Future and Bus Éireann.
For the past five years Richard has helped co-organise the London Agile Content Meetup, which has successfully led to its own annual conference in the shape of agile content conf.