How to measure content effectiveness

1:30 p.m.-4:30 p.m.

It’s hard to improve your content without a solid understanding of how your content performs with your users. This workshop will introduce you to a three-pronged approach to measuring content effectiveness. We will cover:

  • A framework to define what success looks like and how to measure it
  • Content testing methods that go beyond heuristics and analytics
  • Measurement reports you can act upon

Who should attend: This workshop is for people who have been tasked with demonstrating how well content is working, or who are looking to improve content relevance for users.

About Meghan Casey

Meghan Casey was one of the first content strategists at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients—startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop in Minneapolis, build content strategy into their user experience practice.

A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Her book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right was published by Peachpit in 2015.

Meghan has been working with content and communications since 1996 after receiving her Bachelor of Arts degree in writing from Concordia College. She also holds a Master of Arts in nonprofit management from Hamline University.

About Bill Siemers

Facebook awarded Bill their highly competitive Content Strategy Fellowship in 2014. And shortly thereafter, Brain Traffic snatched him up to be their very first intern. Bill wore many hats before settling into his role as a content strategist. He has worked on projects large and small for clients like Marriott, Principal, Carnegie Mellon University, Pearson, and Aurora Healthcare. Bill graduated from the University of Minnesota’s technical communications program. He likes the great outdoors, his dog, and puns.

Want to attend this session?

Confab Intensive offers lots of great talks like this one.
View the conference program or register today.