Content strategy for copywriters: Breaking old habits for digital success

Workshop

For editors, journalists and writers who still feel attached to their pencil, tape recorder, and Moleskine notebook, old habits can be hard to break. But guess what? Readers still need clear, concise, and well-formed ideas, sentences, and structures.

Skills you developed over years in journalism and traditional publishing (or learned in writing and marketing courses at college) remain relevant in the digital world. This workshop will help you broaden your knowledge and show you how your editorial skills can complement the wider world of content strategy.

In this workshop, you’ll learn:

  • How writing and editing for digital platforms differs from (and is the same as) traditional print
  • Why search engines are our friends, and how to become BFFs
  • What the implications are now that we’ve separated content from the physical object (book, newspaper, brochure) that delivers it to our readers
  • Best-practice tips for online content success


Who should attend: Anyone who would like to strengthen or refresh their digital writing skills.

About John Ryan

Working at the intersection of editorial, strategy and user experience design

John Ryan founded the digital content strategy consultancy Sitegeist in Melbourne in 2007, and has provided content strategy to many prominent Australian and international organisations including World Vision, City of Melbourne, the Australian Broadcasting Corporation, Qantas, Disney, NASA, and Australia’s largest health insurance provider and supermarket chain.

Before starting Sitegeist, John worked for Lonely Planet Publications in a variety of digitally-focused roles including Managing Editor of multi-Webby-winning lonelyplanet.com. In 2006 he received the Lowell Thomas Award from the Society of American Travel Writers – even though he is not American!

John was the founding film and humour editor for The Big Issue Australia magazine, and has worked as a feature columnist for newspapers. He has extensive experience in traditional book publishing, having worked for Melbourne University Press for over a decade in editorial and production.

John was also the coordinating author of Micronations: The Lonely Planet Guide to Home-Made Nations. Slate magazine listed the title as one of the 10 oddest travel books ever published, and it is the inspiration for a forthcoming film starring Jack Black.

Want to attend this session?

Confab Intensive offers lots of great talks like this one.
View the conference program or register today.