Structured design: Modular style for modern content

9 a.m.-12 p.m.

Content developed in the absence of presentation and style can feel a little ... boring? All your hard work with structured content—those endless days of toil in a visual void—gets rewarded when it comes time to engage with design.

Modular, reusable content calls for a parallel system of modular, reusable design components, and your content model can be a key part of defining the look and feel and visual style. Never been involved in design work before? What a great time to start!

In this workshop, you’ll learn how to:

  • Build a content model that enables flexible application of style.
  • Make yourself and your content model integral to the design process.
  • Influence and be influenced by design goals and strategies.
  • Make content strategy the bridge between a content team, a design team, and UI developers.

Who should attend: Content strategists, designers, writers/editors, and UI developers.

About Christopher Hess

Christopher Hess is a content strategist for Healthwise, Inc., a nonprofit health information company in Boise, Idaho. Content modeling, editorial guidelines, and consistently wandering outside his comfort zone are what keep work interesting.

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