The lonely content strategist: Surviving (and succeeding) as a team of one

1:30 p.m.-4:30 p.m.

Functioning as a one-person content strategy team is an all-too-familiar challenge for many content professionals, whether you work in a giant organization, with a small business, or as a solo act. It's tough to advocate for your expertise, persuade clients who don’t know what they need, and keep your projects on track—all by yourself, all at the same time, without losing your mind.

So how do you succeed when it feels like you’re working in a vacuum? Take it from an independent content strategist: Solo work is tough, but it can be extra rewarding with the right survival tools.

In this workshop, you’ll learn how to:

  • Position your work to reflect your value.
  • Collaborate with colleagues who work outside of content strategy.
  • Find the best approach to getting involved in any project.
  • Outsmart common challenges of independent work.

About Cameron Siewert

Cameron Siewert is the founder of Contenterie, a content strategy shop in Austin, Texas. She's been practicing content strategy by many different names, in just about every professional setting you can imagine, since 2004. She writes essays and fiction in her second life at

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