Content strategists wear many hats, often including project manager. Managing and collaborating well with stakeholders is a key component to any project’s success, but the politics, history, and culture of an organization give this task an extra layer of complexity not often found in PM training or books.
Drawing from more than a decade’s worth of experience working with higher ed projects and egos big and small, Amanda will get you equipped to roll with whatever stakeholders may throw at you.
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Amanda Costello is the lead content strategist in the University of Minnesota's College of Education and Human Development (CEHD), where she works with college administrators, directors, and department-level content strategists to direct comprehensive strategy. Amanda is an award-winning speaker on working with content specialists and the web, building web teams, and sharing ideas to do good work. She enjoys filling out forms because it feels like taking a test where she knows all the answers.