We’ve done all this research, now what?

Breakout
Grand 1-2
Tue, Nov 07
10:20 a.m.-11:10 a.m.

One of the most persistent factors limiting the impact of user research in business is that projects often stop with a catalog of findings and implications rather than generating opportunities that directly enable the findings. We’ve long heard the lament, “Well, we got this report, and it just sat there. We didn’t know what to do with it.”

Ongoing acceptance of (and demand for) user research has increased the ranks of practitioners of all stripes who feel comfortable conducting research. But analysis and synthesis is a more slippery skill set, and we see how easy it is for teams to ignore (more out of frustration than anything malicious) data that doesn’t immediately seem actionable. This session describes a process to take control over synthesis and ideation by breaking it down into a manageable framework.

In this session, you'll:

  • Learn how to move from data to insights to opportunities.
  • Get techniques for generating ideas and strategies across a broad scope of business and design concerns.
  • Explore how to prioritize findings and create new opportunities.

About Steve Portigal

Steve Portigal helps companies think and act strategically when innovating with user insights. He is principal of Portigal Consulting, and the author of two books: the classic Interviewing Users: How To Uncover Compelling Insights and the new Doorbells, Danger, and Dead Batteries: User Research War Stories.

He's also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.

Steve makes his home in the San Francisco Bay Area, where there's always a new ramen restaurant to check out.

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