User research: Uncovering compelling insights through interviews

Capital 3
Mon, Nov 06
1:30 p.m.-4:30 p.m.

Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that it’s a skill we need to learn, because it’s based on skills we think we have (talking or even listening) and it’s not taught or reflected on.

In this workshop, we’ll consider how to frame the problem, when to use research in the design process, and the tactics for setting up a successful study. We will focus in detail on the interview itself, reviewing detailed techniques for listening and asking questions, then conclude with an engaging exercise to bring these best practices to life.

This workshop will show you how to:

  • Integrate mixed methods of research into solving a problem.
  • Develop increased empathy, a critical facet to meaningful interviews.
  • Derive useful results from interviews once you get participants to open up.

About Steve Portigal

Steve Portigal helps companies think and act strategically when innovating with user insights. He is principal of Portigal Consulting, and the author of two books: the classic Interviewing Users: How To Uncover Compelling Insights and the new Doorbells, Danger, and Dead Batteries: User Research War Stories.

He's also the host of the Dollars to Donuts podcast, where he interviews people who lead user research in their organizations.

Steve makes his home in the San Francisco Bay Area, where there's always a new ramen restaurant to check out.

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