One of the biggest web problems we have in higher education is the number of cooks in the kitchen. We’ve got SMEs and HIPPOs and the immeasurable plethora of “non web” people making changes to web content throughout the institution. This can create a big mess over time. All the content strategies, web governance plans, and communications policies in the world won’t help if people in the trenches (and often their bosses) don’t understand what’s expected, why, and how exactly they can accomplish their goals.
Enter training. In this presentation, we’ll talk about how to make the case for mandatory training—and why it's valuable to train beyond using the CMS. We’ll look at lesson plans and scripts, and we’ll talk about the how to develop an on-demand delivery system that puts users in control.
In this workshop you’ll learn how to:
Shelley Keith has been building websites long enough to remember when Angelfire was rad and the capitalization of HoTMaiL was clever. She's survived the Dot Bomb, the advent of the "blog," and the days when every small business client was sure they could clone eBay, only just for Beanie Babies, and make a mint. She has previously worked as the manager of web communications and marketing at Southern Arkansas University, then as director of digital communications for the University of Mary Washington in Fredericksburg, Virginia. She now works as a strategist at Modern Tribe, Inc. Keith has a bachelor’s of business administration from Southern Arkansas University, a master’s of science in information quality from the University of Arkansas at Little Rock, and is a 2013 graduate of the HighEdWeb Leadership Academy.
Confab Higher Ed offers lots of great talks like this one.
View the conference program.