Stop, collaborate, and listen: The power of partnership between news and events teams

Grand 3
Tue, Nov 07
1:40 p.m.-2:30 p.m.

Covering events is basic journalism. But how often do writers look to event planners to create great stories?

For Georgia Tech's campus communications and special events teams, rethinking commencement was the start of a powerful partnership. Together, the two teams are better than one at finding story sources, reaching audiences, and telling exciting and heartwarming stories.

Kristen and Serena use their own experience as a guide on how to build this relationship and what aspects of an event can become enticing content for your audience.

This session will explore how to:

  • Identify ideal events for collaboration.
  • Collaborate with campus colleagues to benefit from differing expertise.
  • Find unique elements in recurring events that are newsworthy.
  • Leverage existing communications to develop and share your stories.

Who should attend: People who are looking to keep recurring info sounding fresh, or who are looking to collaborate better across different departments.

About Serena Wallace

Serena Wallace serves as a special events coordinator in the Office of Special Events & Protocol at Georgia Institute of Technology. She is responsible for the execution of high-level, award-winning Institute-wide events, consultation, and production of training resources. Before coming to Georgia Tech, Serena had experience in non-profit organizations and social events. Serena holds a master’s degree and is a member of various professional organizations. When Serena’s not planning an event, she enjoys hiking and cheering on the Yellow Jackets with her husband.

About Kristen Bailey

Kristen Bailey serves as campus communications manager for Institute Communications at the Georgia Institute of Technology, where she has been since 2010. She is editor of the Institute's two primary campuswide communications vehicles and works with communicators across campus to bring the most pressing and interesting news of Georgia Tech to students, faculty, and staff each day. She holds a degree in journalism from the University of Georgia's Grady College of Journalism and Mass Communication.

Want to attend this session?

Confab Higher Ed offers lots of great talks like this one.
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