Tackling content migration and maintenance

Breakout
Grand 4
Wed, Nov 08
1:40 p.m.-2:30 p.m.

It's never too early to think about content. Regardless of where your institution’s site is in the redesign cycle, you should be working with your team and stakeholders to devise a strategy for migration and maintenance. Who manages what? How do you assign responsibility? What are artifacts you can use to get (and stay) organized?

In this talk, we’ll explore the ways to navigate the often complex work that encompasses content migration, explore lessons learned, and leave with actionable ways to dredge content maintenance to the surface of internal website conversations.

In this session, we’ll:

  • Discuss how to plan ahead for the challenges of migrating content.
  • Look at ways to manage the content migration process.
  • Consider how to include empathy throughout content development.

About Ron Bronson

Ron is a trusted advisor for digital transformation, marketing and strategy for senior stakeholders across education, startups and beyond. With a decade of experience leading large-scale, award-winning interactive teams across silos, Ron is passionate about the intersection where customer experience, business goals and common sense meet.

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