Getting real about content workflow for your CMS

Grand 4
Tue, Nov 07
2:50 p.m.-3:40 p.m.

Imagine a world where web CMS (content management system) users are lead through a standardized process, ensuring content meets established guidelines and is properly reviewed before publication. Lovely idea, isn’t it?

Too often this process flops. Our downfall is overlooking the way people really work. Workflow must be realistic, not idealistic.

Yet, content strategy relies on people and process to succeed. So, let’s talk about making content workflow for your CMS the useful process it needs to be. (Spoiler: Your CMS may not be the solution.) The key is simplicity—but to get there we’ve got to understand the complexity.

You’ll learn how to:

  • Evaluate workflow requirements for content contributors.
  • Balance people and process to create a usable content workflow that supports great work—with real-world examples from large and small universities.
  • Align workflow for your CMS with your broader content workflow and governance plan.

About Rick Allen

Rick Allen has worked on the web his entire career to help shape communications and content strategy. Rick is co-founder of Meet Content, an online resource aiming to empower higher education to create and sustain web content that works. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.

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