A lot of content testing is focused on traffic, navigation paths, and conversions, but that leaves unanswered questions. What’s actually influencing user behavior? What impression is the content creating? It’s not just the messaging, architecture, or design. You can do all those things right and still not know if you are reaching people.
The content is what’s really creating impressions, and small changes can lead to big improvements if you understand user behavior, engagement, and perceptions. Learn techniques you can use to dig deeper than the analytics to better understand visitor behavior, make informed decisions, and create more effective content.
In this session, you will:
Melissa is Director of User Experience at NewCity. She loves peeling apart complex user interactions and uncovering unexpected nuances in the way they use technology. She came to the UX field by way of graduate studies in information science, human computer interaction, French, and musicology at Indiana University Bloomington, where she became fascinated in how music evolves structurally in response to cultural change. She’s given up the grad school caffeine habit (sort of), but still loves poring over data to discover patterns in complex information systems (like websites).
Confab Higher Ed offers lots of great talks like this one.
View the conference program.