Tools and templates: Methods for getting content strategy right

Breakout
Grand 5
Tue, Nov 07
10:20 a.m.-11:10 a.m.

From developing your content strategy to keeping your content on-strategy over time, Meghan will give an overview of some of the tools and templates provided in her book, The Content Strategy Toolkit: Methods, guidelines, and templates for getting content right.

After this session, you’ll be better equipped to tackle challenging activities like aligning stakeholders on a common vision or telling your boss or client their content isn't working.

You’ll leave with new ideas to help you:

  • Understand your audience
  • Demonstrate to stakeholders that you "get" their challenges and understand their goals
  • Measure whether your content is working
  • Create, maintain, and govern on-strategy content.

About Meghan Casey

Meghan Casey was one of the first content strategists at Brain Traffic, the world’s leading agency devoted exclusively to content. She helps a wide variety of clients—startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop in Minneapolis, build content strategy into their user experience practice.

A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Her book The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right was published by Peachpit in 2015.

Meghan has been working with content and communications since 1996 after receiving her Bachelor of Arts degree in writing from Concordia College. She also holds a Master of Arts in nonprofit management from Hamline University.

Want to attend this session?

Confab Higher Ed offers lots of great talks like this one.
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