Content in the age of personalization

Breakout
Grand 5
Tue, Nov 07
11:30 a.m.-12:20 p.m.

We live in an era of personalization. Stores know what we’re looking for before we do, our online shopping carts remind us what we need and what we forgot, our inboxes are full of tailored content. In the era of “you might be interested in this,” what if higher ed content strategists led the way to the personalized user experience of the future?

Let’s talk about how automation, artificial intelligence, and other technologies you can apply to reaching your ideal student, and explore real-life examples of how you can be the future of personalized content strategy.

In this session, you'll learn:

  • What higher ed content strategists can learn from retail and other industries about personalization
  • How automation, artificial intelligence, and other technologies to can free you up to concentrate on your content strategy
  • Practical ideas you can use to lead the way to next-level content strategy at your school

About Matt McFadden

Matt is Up&Up’s Director of Marketing & Strategy. He grew up with aspirations of being an architect (well, that and centerfielder for the Reds), but quickly fell in love with marketing after he arrived at Auburn. Prior to joining Up&Up, he lead marketing and program development efforts around large scale community wellness initiatives. Today, he works with our team to develop brand and digital strategy for clients.

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