Higher education is one of the most complicated industries when it comes to identifying an information architecture and helping multiple audiences across a plethora of user flows. Journey mapping is one key activity that can help design and content strategy teams better understand any complex site.
In this session, you’ll learn how to:
Who should attend: Content strategists and copywriters who are interested in improved experiences on higher education websites.
Marli Mesibov is the Director of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is the managing editor at UX Booth, and a frequent conference speaker. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets. You can learn more about her and her work at http://marli.us
Confab Higher Ed offers lots of great talks like this one.
View the conference program.