While content is far from a one person job, are you the “lone (content) ranger” at your company or institution? Some of us wear many hats—writer, editor, strategist, project manager, designer and web publisher—often creating and implementing content strategy simultaneously.
Even if you’re working alone much of the time, it’s still valuable to create a content production process for yourself or your small team. You can take steps to reduce content chaos and confusion, get the right tools in place, and deliver great content.
In this session, you’ll learn:
Malaika Carpenter is a storyteller at heart, communicator by nature, and a writer and content strategist by profession. Her name pretty much says it all—Malaika literally means angel in Swahili. For nearly a decade, she has worked, primarily in healthcare, to help companies build and share their brand story and authentically connect with their customers.
Drawing from her sales and corporate communications experience working at Pfizer Pharmaceuticals, Malaika leads the content strategy and user communications for Life.io, a health and lifestyle tracking web platform that facilitates greater customer engagement between health insurance carriers and their policyholders. Using a generous dose of strategic thinking, good storytelling, and creative copywriting, she ensures end users understand, trust, support and interact with the company’s products and brand.
Malaika has a master’s degree in Communication and a certificate in UX Design from Rutgers University.
Confab Higher Ed offers lots of great talks like this one.
View the conference program.