Converting student prospects with personalized video

Grand 1-2
Tue, Nov 07
11:30 a.m.-12:20 p.m.

Students want to be treated as individuals—not numbers—during the recruitment process, and one of the best conversion strategies for your prospects and applicants is creating personalized video content. But how can you create videos for students without overextending your budget and resources?

We’ll look at some of the ways you’re currently connecting with students and discuss strategies for creating video content sure to capture their attention and convert them along the admissions funnel.

In this session, you’ll learn how to:

  • Identify video content that captures the interest of your students.
  • Engage with students at all stages in the admissions funnel through personalized video and targeted emails.
  • Convert prospects to applicants and admits to enrolled by using personalized video, without draining your marketing funds!

About Jonathan Clues

Jonathan is the vision and entrepreneur behind StudentBridge. His original career as a professional racing driver netted over 20 race wins and 2 National Championships.

After hanging up his helmet, Jonathan started several web companies in his hometown of London. One of those companies, Realview TV, developed an interactive video delivery platform, that successfully embedded streaming video in a multimedia platform, for superior audience engagement and conversion. This ultimately became the core product offering of StudentBridge.

Now residing in Atlanta with his wife, two daughters, and cat, Jonathan's passion remains in digital communications. An established speaker within the Higher Education circuit, Jonathan is always looking for new ways to engage the student population through new media content and devices.

Outside of the office, Jonathan is a keen aviator. He has his airplane and helicopter license and is happy to give pleasure flights around Atlanta.

Want to attend this session?

Confab Higher Ed offers lots of great talks like this one.
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