Paving the way for web governance

Grand 5
Tue, Nov 07
2:50 p.m.-3:40 p.m.

Governance is all about creating structure and accountability to support your content goals. But in organizations where rigid hierarchies and legacy systems often still rule the roost, imposing new processes, roles, and guidelines (accompanied by new expectations and consequences) is much easier said than done.

That's why it’s important to prepare your internal community for governance through training and education, relationship building, and helping people understand the value and outcomes of their work on the website. Before implementing governance policies, find out how to prepare your community to embrace them more readily.

In this session, you will learn strategies and approaches that will help you gauge your organization’s readiness for web governance, and begin building the awareness and relationships that will help it take root for the long term.

You’ll learn how to:

  • Assess your governance landscape.
  • Understand the strength of "soft power."
  • Apply the fundamentals of content strategy to your efforts.
  • Build relationships and communities that are ready for improved governance.

About Georgy Cohen

Georgy Cohen has spent more than a decade wrangling content for universities. She is associate creative director, digital strategy, at OHO Interactive, a digital agency based in the Boston area. Georgy previously worked at Tufts University and Suffolk University, in addition to running her own independent consultancy to higher education. She speaks frequently, including keynote addresses at HighEdWeb Pittsburgh 2014 and HighEdWeb Arkansas 2011. Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe. She co-founded Meet Content, a blog and resource empowering higher education to create and sustain web content that works.

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