Content strategy for internal communications: Learn to love your newsletter

Breakout

Fostering dialogue and collaboration is essential to creating a high performing team, but often, internal communications take a back seat to the “real” work. There’s nothing like the words “internal newsletter” or “mission statement” to make a content strategist cringe.

Hear from Erika Knudson and Susan Fou on how their team at Princeton University learned to love their internal newsletter and, in the process, helped create a culture shift. Informed by a set of guiding principles and a content strategy that emphasized humor (gasp—humor at Princeton University!), they took their cues from behind-the-scenes tours, magnetic poetry, and theSkimm, threw in a dose of surprise and wit, and helped launch a new staff engagement initiative.

In this session, you’ll learn how to:

  • Give communicators a fresh perspective on content strategy for internal communications.
  • Inspire them to think creatively about their own organizational cultures.
  • Show successful collaboration on content across departments.
  • Convince communicators that a willingness to not take yourself too seriously can create culture change.

About Erika Knudson

Erika Knudson is director of development marketing and communications at Princeton University, where she leads a team of ten in strategic creative solutions for fundraising and donor engagement. Her 25-year career in marketing and higher education includes 15 years in various roles at Indiana University; before joining Princeton she directed marketing strategy and client relations for the IU Office of Communications. She is an award-winning writer and marketing strategist, contributing author to Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results (EDUverse Media, 2013). She has presented at Confab Central on web content and brand strategy, and is a proud “early adopter” of both social media and dogs.

About Susan Fou

Susan Fou is Associate Director for Digital Media at Princeton University's Office of Development Marketing and Communications, where she has led web, social, and multimedia initiatives in support of Princeton's fundraising efforts for the past 10 years. Her projects have won awards from the Council for the Advancement and Support of Education in the areas of videos, publications, and innovative uses of technology. Prior to working at Princeton, she was Marketing Manager at the Film Society of Lincoln Center in New York.

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