The art and science of collaboration

Breakout

The more siloed the campus, the more common the problem: When there is a change in strategy, you have to get all stakeholders to agree. You need buy-in. You need to turn nay-sayers into advocates. How do you get everyone to agree that the change is right?

In this session, you will hear about two significant shifts in content strategy: One from admissions at Penn State and the other from development at Cornell. You will leave with an understanding of a proven method to get large, decentralized groups to agree on a shared strategy and become the champions of its implementation.

In this session, you’ll learn:

  • How to prepare and present a strategy proposal
  • Which stakeholders to involve at what times when proposing change
  • How to use data or charts to help you make irrefutable arguments

About Dayana Kibilds

Day Kibilds was supposed to be an engineer when she grew up, but her passion for marketing was too strong. As a result, all her favorite roles combine her analytical and data strengths with the marketing strategy she loves so much.

Day has nine years of experience in digital marketing. She is currently Assistant Director of Digital Marketing and Participation at Cornell University, and prior to this role she spent five years as a strategist at Penn State. She thrives when she gets to collaborate in projects that are cross-functional and spearhead change within the organization.

When not strategizing, she is probably swimming, biking, or running in laps or loops.

Want to attend this session?

Confab Higher Ed offers lots of great talks like this one.
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