The more siloed the campus, the more common the problem: When there is a change in strategy, you have to get all stakeholders to agree. You need buy-in. You need to turn nay-sayers into advocates. How do you get everyone to agree that the change is right?
In this session, you will hear about two significant shifts in content strategy: One from admissions at Penn State and the other from development at Cornell. You will leave with an understanding of a proven method to get large, decentralized groups to agree on a shared strategy and become the champions of its implementation.
In this session, you’ll learn:
Day Kibilds was supposed to be an engineer when she grew up, but her passion for marketing was too strong. As a result, all her favorite roles combine her analytical and data strengths with the marketing strategy she loves so much.
Day has nine years of experience in digital marketing. She is currently Assistant Director of Digital Marketing and Participation at Cornell University, and will begin a new role as Manager of Undergraduate Recruitment at Western University this fall. Prior to this, she spent five years as a marketing and recruitment strategist at Penn State. She thrives when she gets to collaborate in projects that are cross-functional and spearhead change within the organization.
When not strategizing, she is probably swimming, biking, or running in laps or loops.
Confab Higher Ed offers lots of great talks like this one.
View the conference program.